It is a natural question to wonder what happens to a person after they are verified. How many go on to purchase? What is the AOV (average order value)? What is their lifetime value (LTV)?
SheerID provides 2 options to help you answer these questions:
- Append metadata to the program's redirecturl. This can be done in MySheerID, and gives you more metadata for use in your reporting tool of choice.
- Implement conversion tracking code. This sends conversion data back to SheerID, and we automatically populate the ROI Impact Dashboard for you in MySheerID.
Implementing Conversion Tracking
Whenever a goal is completed on your domain, you can send that event back to SheerID. SheerID then populates your data in the ROI Impact Report.
Since this feature requires you having developer resources, more-detailed documentation about conversion tracking can be found here in our Developer Center.