UTM parameter tracking

Track your verification traffic sources directly in MySheerID to evaluate marketing campaign performance.

Supported UTM parameters

SheerID programs automatically support five standard UTM parameters:

• utm_campaign
• utm_source
• utm_medium
• utm_content
• utm_term

SheerID recommends using lowercase letters (and optionally underscores) when defining your keys, for example, promotion_id. The keys and the corresponding values will be passed to SheerID in the URL of the verification, and are meant to be human-readable when reviewing reporting data. Including spaces or special characters in your key may result in avoidable parsing errors.

How to track campaign data

Add any supported parameter with a value to your offer landing page URL. MySheerID automatically captures and saves these values in your reporting data. This tracking works on SheerID-hosted pages and custom pages with an installed JavaScript iFrame snippet.

For example, to track a utm_campaign value of "trial" on a standard verification form, append the parameter to your program URL:

https://services.sheerid.com/verify/{yourProgramIdHere}/?utm_campaign=trial

Replace {yourProgramIdHere} with your active program ID.

Viewing tracked UTM data

When a user completes a verification, MySheerID saves the parameter value as metadata on the verification record. You can view this data is three places:

• MySheerID Report Center: Download a report to view UTM values as column headers alongside standard fields such as Request ID and Status
• Reporting at-a-glance: The Traffic and Session Insights Dashboard is SheerID's premiere campaign performance report. You can also request a dedicated Campaign Dashboard via Product Support
• Customer Search tool: Search for individual verifications in MySheerID to view all captured UTM and customer metadata

You can read more about adding and tracking custom metadata here. If you have any questions or need assistance, reach out to SheerID Product Support.