UTM Parameter Tracking

  • Updated

Many of our customers want to track sources of verification traffic, so they can understand which marketing campaigns are performing well. This campaign tracking is easy with MySheerID.

Our programs automatically support the 5 common UTM tags

  • utm_campaign
  • utm_source
  • utm_medium
  • utm_content
  • utm_term

All you have to do is append the parameters to the URL of your offer landing page. This works for both the SheerID-hosted page as well as any page where you’ve installed one of our Javascript iFrame snippets.

For example, if you added the modal iframe snippet to the page example.com/student and wanted to track traffic coming from a social post on Facebook, the link you share on facebook could simply be example.com/student?utm_campaign=social&utm_source=facebook

Any verifications created will automatically save those ‘social’ and ‘facebook’ values as metadata on the verification record. You can then see this data by downloading a report in the MySheerID Report Center. They will appear as column headers in your verification reports, alongside other captured fields such as Request ID, Status, and any others you are collecting.

A special campaign Dashboard can be added to your account if you take advantage of using UTM_campaign metadata. Reach out to SheerID to request it be added to your account.

All utm and customer metadata is also shown in the customer service search tool in MySheerID.