Each quarter, we enhance our ADP to help you verify faster, prevent offer abuse more effectively, and deliver a better experience to every single customer.
Offer Protection
Protecting your exclusive offers is critical to the success of your programs. As fraud schemes continue to evolve, we are dedicated to continuously and proactively strengthening our ADP's ability to protect your revenue and ensure only truly eligible customers can redeem your offers.
Similar Document Detection expansion
We are excited to announce the addition of continuous rule deployment, bringing real-time adaptability to your offer protection.
Our 24x7 security team now updates the Similar Document Detection (SDD) rules on a continuous basis, ensuring your business is protected by the most up-to-the-minute fraud intelligence available.
Key benefits
- Fast protection: Reused fraudulent document patterns are surfaced every hour, an increase from the prior 24 hour window. This substantially increases the rate at which we identify and block these documents from being used to verify.
- 24x7 vigilance: Expert security analysts evaluate identified documents and push live updates to your defenses around the clock.
- Maximum suppression: Our most proactive approach yet to stopping sophisticated fraud before it enters your system.
- Seamless scaling: Your security evolves automatically without any downtime or manual configuration.
Verification coverage
Our commitment to wide and instant coverage means you can more easily expand your programs into new audiences and global markets. These enhancements enable you to grow your reach without sacrificing speed or user experience.
Enhanced instant rate across UK Healthcare & First Responder
We have enhanced our UK Audience products with a new data source for UK Healthcare & First Responders. This enhancement has significantly increased eligibility and instant rates, allowing customers to expand their audience coverage.
US audience expansion
We have increased our instant rate coverage across our US Military, US First Responder, and US Educator audiences through partnering with a new data source. This allows consumers to go through expedited verification without the friction introduced by document uploads.
Accelerated Add School Requests leveraging AI
Our new AI-powered verification engine accelerates the "Add School" process by instantly researching new requests and reducing wait times for consumers. While the user experience remains as simple as ever, our backend AI ensures schools are vetted and added to our global list faster than ever before.
MySheerID improvements
Managing your programs should be effortless. We're continuously evolving our ADP to simplify your workflow, so you can launch campaigns with less effort and spend more time using our tools to optimize their performance and maximize your ROI.
Deeper insights with a new Traffic and Sessions Insights dashboard
In response to customer demand for deeper form insights, we've launched a new reporting dashboard. This update replaces the previous lack of visibility with a comprehensive dashboard, allowing users to track exactly how visitors interact with their forms to better optimize conversion and performance.
- Traffic & performance metrics: Monitor Page Views, Clicks, Drop-offs, and Time Spent via standard Google Analytics-style templates.
- Geographic insights: Visualize user locations through interactive Geo heatmaps.
- Origination tracking: Identify where your consumers are coming from to better understand your customers' journey.