Q3 2025 Improvements to SheerID's Audience Data Platform

  • Updated
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Each quarter, we enhance our ADP to help you verify faster, prevent offer abuse more effectively, and deliver a better experience to every eligible customer.

Offer Protection

Protecting your exclusive offers is critical to the success of your programs. As fraud schemes continue to evolve, we are dedicated to continuously and proactively strengthening our ADP's ability to protect your revenue and ensure only truly eligible customers can redeem your offers.

SSO Improvements

We enhanced our Single Sign-On (SSO) system to more effectively analyze the data provided by educational institutions when verifying students and educators. This enables our ADP to more precisely distinguish a customer's affiliation and offer eligibility.

Enhanced Similar Document Detection

Enhancements to our Similar Document Detection improve your ability to prevent sophisticated offer abuse by using advanced AI to identify subtle signs of forgery, template reuse, and digitally manipulated documents that bad actors may use to bypass standard fraud checks.

By identifying new fraud attacks faster, SheerID can proactively uncover complex fraudulent patterns and instantly block even slightly altered or professionally counterfeited files, securing your valuable offers against the most evasive bad actors.

Enhanced Protection with Standard Signal Intelligence

Standard Signal Intelligence is a real-time defense layer that enhances your offer protection by using a trusted third-party fraud-signal provider to instantly evaluate external data points, such as IP addresses and device attributes. This allows our ADP to detect and block fraudulent activity at the point of verification, keeping your offer secure while ensuring a smooth experience for all legitimate customers.

This protection is included by default for all new programs and enabled on most existing ones.

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Verification Coverage

Our commitment to wide and instant coverage means you can more easily expand your programs into new audiences and global markets. These enhancements enable you to grow your reach without sacrificing speed or user experience.

Improved Instant Rates: US Employment + US Military

By refining our verification protocols, we directly increased the percentage of successful, instant verifications for our US Military and US Employment audiences. This removes friction in the purchase process and enables customers to get verified and redeem your offer more quickly.

Consumer Experience

Verification is an expression of your brand, and your offers only succeed if eligible customers can claim them easily. That's why we are continually enhancing the CX to minimize friction, drive conversions, and encourage full engagement with your programs.

Enhanced Verification Experience

We have improved the consumer verification experience by:

  • Making it more accessible through WCAG 2.2 compliance
  • Reducing form abandonment by decreasing load times
  • Optimizing the document upload process to ensure all required information is provided for successful outcomes

Improvements to Org Search:

The new intuitive design of Org Search will help consumers more easily and confidently select their institution, enabling eligible consumers to verify successfully while subtly blocking requests from ineligible institutions.

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^ The New Org Search streamlines the verification process by enabling customers to more easily find and select the institution they are affiliated with.

MySheerID Improvements

Managing your programs should be effortless. We're continuously evolving our ADP to simplify your workflow, so you can launch campaigns with less effort and spend more time using our tools to optimize their performance and maximize your ROI.

Program Builder Enhancements

Build programs more easily and with more control. Our new program builder offers an upgraded experience with easier customization and more intuitive controls:

  • Improved Setup, Smarter Protection: Receive guidance on offer protections during setup, so you can confidently launch your offers and know they are secure.
  • Dual Configuration, Guided Setup: Easily enable multiple configurations and get guidance on setting up account tagging to match your specific goals.
  • Searchable Settings: Save time by changing and adding settings faster, based on the configurations you require.

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    ^ The updated Program Builder makes it even easier to set up, customize, and configure your offers.

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    MySheerID Hosted Page Reporting

    Detailed reporting on your SheerID hosted pages is now available. It provides valuable insight on how users interact with your forms—such as, page views, clicks, and drop-offs—that you can leverage to optimize your programs.

    Auth0 and OAuth:

    We've upgraded your login experience. With Auth0 and OAuth, you can now sign in using trusted providers without needing to use additional passwords, which means faster and easier access, stronger security, and less hassle for teams managing SheerID programs.

    New Products

    Affinity Network Account Tagging

    We completed development work enabling customers who use Account Tagging to participate in SheerID's Affinity Network. As a reminder customers with Military and Student Programs with a standard implementation can take advantage of this powerful acquisition tool.

    For more information, or to request help with co-marketing your offers alongside partner brands, please reach out to your account team.

    New to SheerID? See our ADP firsthand.

    Schedule a Demo

     

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