What is SheerID?
SheerID is an Audience Data Platform (ADP) that enables brands to verify consumers, deliver personalized experiences, and drive customer loyalty through our Audience Network, Affinity Network, and Alliance Network. These networks empower brands to target high-value communities like students, educators, first responders, and members of other organizations and loyalty programs.
With SheerID, you can easily create and launch verified, personalized offers — whether directly through your own brand's experiences or via partner brands — while preventing offer abuse. Our platform leverages 200K+ global authoritative data sources to verify a consumer's identity and integrates with over 400 marketing technology platforms, appending data that enriches customer profiles and drives loyalty and CLV.
What is an exclusive offer?
Exclusive offers are targeted promotions intended for members of a particular consumer audience, also known as a segment. These segments may be based upon factors such as occupation, life stage, or other affiliation. Details on SheerID's supported audiences can be found here.
Exclusive offers are typically offered in the form of discounts, but can be extended in a variety of ways including perks or VIP experiences, such as free shipping or inclusion in a special event or pre-sale.
How do exclusive offers work via the Audience Network?
Once you’ve finished designing your offer program and have placed it on your website, users can voluntarily submit the information SheerID needs through a single-page form. Typically these require fewer than 5 fields.
SheerID takes the provided information and verifies it against 200K+ authoritative data sources to determine if there is an active record that confirms the person is a member of the targeted segment. If a matching record is found, SheerID will give the person access to the exclusive offer. This process is known as instant verification.
What happens if instant verification is unsuccessful?
If SheerID cannot locate a matching record for a consumer that verifies their membership in the targeted segment, that consumer will be asked to upload additional documentation for review.
SheerID uses an optimized mix of manual and automated document review to quickly process these types of requests, usually within just a few minutes.
How do I start using SheerID?
If you aren’t already working with us, you can get started by creating a MySheerID account.
Once you've created an account, get started by designing a program.
Do consumers need a SheerID account?
No, SheerID does not require consumers to create an account and there is no verification that occurs directly on SheerID's website.
To be verified and access exclusive offers, consumers should navigate through the verification programs included on a brand's website. Some examples of what's available can be found here.