Eligible Subsegments

By default, new programs include the most popular applicable subsegments selected. As a best practice, we encourage our customers to be as inclusive as possible in the offer definitions, as this will both help you reach the broadest possible audience and avoid creating undesired negative consumer sentiment. 

Editing Your Subsegments

However, SheerID enables you to narrow the scope of your offer should you wish to do so. Most consumer communities support a defined set of subsegments. To edit them, log in to your MySheerID account, click on your program, then click the Edit button on the 'Eligibility' section.

Under 'Eligible student status' check off the subsegments that you would like to include.

For example, a Student program by default includes all the following subsegments:

If you wish to only target college students, you can de-select the other subsegments. Your changes will be saved and the program automatically updates:

1. The selectable organizations in the verification form
2. The data sources used to instantly verify consumers
3. The document review rules applied to your program

Update Messaging to Match

If you narrow the scope of your eligibility, you should also update the messaging on the Collect step of your verification form. Clearly and succinctly state who is eligible in a way that aligns with your subsegment selections.

For example, if want to only target US college students then you would select only the Full + part time college students box. Then select the Customize button and update the content in the Collect step to provide clear eligibility messaging, such as "Verify you're a student at a degree-granting school in the US."