Supported consumer communities

  • Updated

Each SheerID program you create will be configured to target a specific consumer community for access to a gated offer. SheerID protects your gated offer by verifying whether consumers are part of the specified consumer community.

What is a consumer community?

A consumer community is a group of people who share a meaningful attribute that is central to their identity. This group may share a common life stage or occupation (e.g., students, seniors, or first responders), or they may share an affiliation (e.g., active military service members and veterans).

In SheerID's products, consumer communities are often referred to as segments. Some segments may also contain subsegments to further narrow down the relevant meaningful attribute. For example, firefighters would be considered a subsegment of first responders.

Segment definitions and details

The table below provides details on the consumer communities we currently support.

Segment

Verification Flow

Why Target this Community?

Subsegments

Age

 See here See here Subsegments are determined by an age range selector.
Employment   See here  

First Responders

 See here See here
  • Firefighter
  • Emergency Medical Technician
  • Police

Healthcare

 See here See here
  • Nurse
  • Doctor
  • Other Health Worker
Low Income   See here
  • SNAP (Supplemental Nutrition Assistance Program)
  • LIHEAP (Low Income Home Energy Assistance Program)
  • Medicaid
  • SSI (Supplemental Security Income)
  • TANF (Temporary Assistance for Needy Families)
  • WIC (Women, Infants, Children)

Military

 See here See here
  • Active Duty
  • Veteran
  • Retiree
  • Reservist
  • Registered Military Dependents
  • Gold Star Family
New Movers   See here  
Professions   See here  

Students

 See here See here
  • Full + part time college students
  • College-bound high school students
  • All high school students 16 and older*
  • High school students accepted into a college (U.S. only)

Teachers

 See here See here
  • Teachers
  • Faculty
  • Administrators

More details about who we verify can be found here.

If you are interested in configuring your program for a segment or subsegment not shown above, please contact us.

*In compliance with the California Consumer Protection Act verification forms do not allow persons to enter dates of birth that indicate they are under the age of 16.

Support by country

Some segments and subsegments may only be supported in specific countries. The table below specifies the countries in which certain consumer communities are supported.

See our article on supported countries and languages for a complete list of supported countries and their abbreviations.

  All* US AT CA DK FI FR DE IE IT NL NO SE CH ES UK
Student (University + Post-Secondary) ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️
Student
(College-bound)		   ✔️                            
Student
(High School)**		   ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️
Teacher
(University)		 ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️
Teacher
(High School)		   ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️
Teacher
(K-12)		   ✔️   ✔️       ✔️               ✔️
Healthcare   ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️
First Responder   ✔️ ✔️ ✔️     ✔️ ✔️ ✔️ ✔️ ✔️     ✔️ ✔️ ✔️
Military   ✔️   ✔️                       ✔️
Age   ✔️ ✔️ ✔️     ✔️ ✔️ ✔️ ✔️ ✔️     ✔️ ✔️ ✔️
Professions
(Industry Workers)		   ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️
Professions
(Licensed Professionals)		   ✔️                            
New Movers   ✔️                            
Low Income   ✔️                            

Employment

(Corporate Perks)

 ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️
Identity   ✔️                            

 

*"All" includes all countries in which the United States is able to engage in trade and in which it does not have any sanctions. It excludes Cuba, North Korea, and Syria.

**For the Student (High School) consumer community only, the following additional countries are supported that are not shown in the table above: Argentina, Australia, Brazil, China, Hong Kong, India, Indonesia, Japan, Republic of Korea, Mexico, New Zealand, The Philippines, Russian Federation, Singapore, and Turkey.

Configuring segments

Segments can be configured via any of the following SheerID resources:

Details on designing a program and configuring segments in MySheerID can be found here.

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