Supported consumer audiences

  • Updated

Each SheerID program you create will be configured to target a specific consumer audience for access to a gated offer. SheerID protects your gated offer by verifying whether consumers are part of the specified consumer audience.

What is a consumer audience?

A consumer audience is a group of potential and existing customers targeted by marketing efforts. This group is often defined by specific demographic or psychographic characteristics such as age, location, or interests.

In SheerID's products, consumer audiences are often referred to as audience segments. Some segments may also contain affiliation types to further narrow down the relevant meaningful attribute. For example, firefighters would be considered an affiliation type of first responders.

Audience definitions and details

The table below provides details on the consumer audiences we currently support.

Audience

Verification Flow

Why target this Audience?

Affiliation Types

Age

 See here See here
  • Young Adult
  • Seniors
Employment   See here  

First Responders

 See here See here
  • Firefighter
  • Emergency Medical Technician
  • Police

Healthcare

 See here See here
  • Nurse
  • Doctor
  • Other Health Worker
Low Income   See here
  • SNAP (Supplemental Nutrition Assistance Program)
  • LIHEAP (Low Income Home Energy Assistance Program)
  • Medicaid
  • SSI (Supplemental Security Income)
  • TANF (Temporary Assistance for Needy Families)
  • WIC (Women, Infants, Children)

Military

 See here See here
  • Active Duty
  • Veteran
  • Retiree
  • Reservist
  • Registered Military Dependents
  • Gold Star Family
New Movers   See here  
Professions   See here  

Students

 See here See here
  • Full + part time college students
  • College-bound high school students
  • All high school students 16 and older*
  • High school students accepted into a college (U.S. only)

Educators

 See here See here
  • Teachers
  • Faculty
  • Administrators

More details about who we verify can be found here.

If you are interested in configuring your program for an audience or affiliation type not shown above, please contact us.

*In compliance with the California Consumer Protection Act verification forms do not allow persons to enter dates of birth that indicate they are under the age of 16.

Support by country

Some audiences and affiliation types may only be supported in specific countries. The table below specifies the countries in which certain consumer audiences are supported.

See our article on supported countries and languages for a complete list of supported countries and their abbreviations.

  All* US AT CA DK FI FR DE IE IT NL NO SE CH ES UK
Student (University + Post-Secondary) ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️
Student
(College-bound)		   ✔️                            
Student
(High School)**		   ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️
Educator
(University)		 ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️
Educator
(High School)		   ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️
Educator
(K-12)		   ✔️   ✔️       ✔️               ✔️
Healthcare   ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️
First Responder   ✔️ ✔️ ✔️     ✔️ ✔️ ✔️ ✔️ ✔️     ✔️ ✔️ ✔️
Military   ✔️   ✔️                       ✔️
Age   ✔️ ✔️ ✔️     ✔️ ✔️ ✔️ ✔️ ✔️     ✔️ ✔️ ✔️
Professions
(Industry Workers)		   ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️
Professions
(Licensed Professionals)		   ✔️                            
New Movers   ✔️                            
Low Income   ✔️                            

Employment

(Corporate Perks)

 ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️ ✔️
Identity   ✔️                            

 

*"All" includes all countries in which the United States is able to engage in trade and in which it does not have any sanctions. It excludes Cuba, North Korea, and Syria.

**For the Student (High School) consumer audience only, the following additional countries are supported that are not shown in the table above: Argentina, Australia, Brazil, China, Hong Kong, India, Indonesia, Japan, Republic of Korea, Mexico, New Zealand, The Philippines, Russian Federation, Singapore, and Turkey.

Configuring audiences

Audiences can be configured via any of the following SheerID resources:

Details on designing a program and configuring audience segments in MySheerID can be found here.

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