A key part of identity marketing is unlocking word of mouth. So if, for example, military families tell other military families about your offer, those word of mouth referrals need to be able to easily find your offer landing page.
Therefore, SheerID recommends you add a link to your site navigation, that points to the offer landing page you created in Step 5. That way, your offer is always available to someone who is looking for it.
Example from JCrew's website
If you have multiple offers, create unique links for all of them. This makes it very easy for people desiring your offer to navigate to the correct one for them.
Last step: Promote your offer