SheerID is not a marketing agency, but we do offer several ways that you can promote your offer through SheerID: SheerID for Shoppers and Partner Pages. We also offer marketing consultations that can be scheduled with your CSM. This article will explain how to take advantage of these reach opportunities.
SheerID for Shoppers
SheerID for Shoppers is an exclusive marketplace hosted by SheerID. It is free to use; no placement or commission fees are collected. It is only available to SheerID customers. Offers are posted on the site within 24-48 business hours of receiving promotion details.
Featured Deals
There are two premium placement spots at the top of the page for "Featured Deals." These highlighted offers rotate every week on Wednesday and are only available to customers on an Elite (Enterprise) level contract. Eligible customers may submit requests for an offer to be Featured for one week via email to the Shoppers Page Team. Reservations for specific dates are accepted on a first come, first served basis. Customers may not occupy both Featured spots at the same time.
Partner Pages
Partner Pages extend your offers' reach to specific audiences through SheerID's partners. When you opt-in, your program offer details will be shared via a syndicated offer feed. Syndication of SheerID offers via Partner Pages is free, there are no placement costs, and no commission fees collected by SheerID. It can take 1-2 weeks for partners to post your SheerID offer on their marketplace. Our partners publish offers at their own discretion and may have differing image requirements or additional details needed; they also reserve the right to source additional images from the brand's website.
Current partners
International Student Identity Card (ISIC) is a site where SheerID customers can place their offers for the global student audience in 45 countries. ISIC promotes international student offers specifically outside the US. It's important to note that ISIC operates as an umbrella association with more than 100 independent organizations that have the right to "opt in" or "opt out" of the promotion of any offer.
Marketing Consultations
Get expert guidance on strategy, best practices, and optimization with SheerID's marketing strategist. These sessions must be scheduled through your CSM or AE.
How to list an offer on SheerID for Shoppers
The option to promote your live offers on SheerID for Shoppers is now available in all countries supported by SheerID. If a program is in test mode, this option is not visible. Only those with Program Admin permissions may fill out the form in MySheerID, however there is a version outside the platform, available by request through your CSM or by reaching out the Shoppers team.
The below steps will walk you through this process.
- Login to your MySheerID account
- Select the live program you'd like to promote
- Click on the Promote button to open the form in a new tab. See below for additional details and recommendations for successfully filling out the form and completing your listing
Providing the offer listing details
Make sure to include all of these key details in their respective fields:
- Email address
- First and last name
- Company: the brand associated with the offer
-
Options: How would you like to promote your offer? (choose one or more options)
- List offer on SheerID for Shoppers
- List offer on Partner Pages
- Opt-out: I do not want SheerID to promote my offer
- Time frame: is there a specific term/expiration date for the offer?
- New or request an update: post a new offer on Shoppers/Partners or edit an existing offer on Shoppers/Partners
- Landing page: provide the landing page URL to which you'd like Shoppers to link people when clicking on your offer listing
- Headline: for the listing on SheerID for Shoppers. Title copy should be 50-80 characters and mention the audience (e.g., "Community Heroes Save on Phone Plans"). If your offer differs by country, please use generic language
- Location: provide a full list of countries where the offer is offered (e.g., US, Canada, Mexico, UK, Sweden, Japan, etc.)
- Description: this refers to the body copy for the listing on SheerID for Shoppers. This should be a brief description of your brand and the offer details. Be sure to tailor content for the consumer community you are targeting. It must be no longer than 1400 characters in length (250 words). Use generic language if your offer differs by country. It's worth noting that the Shoppers site search results are sourced from headline and description content, in case you'd like to utilize certain keywords.
Uploading images
Upload up to three (3) images. We ask that customers provide at least one image that uses a white logo laid over a darker background image for the use as the banner of your offer listing on SheerID for Shoppers. For example:
The image file must meet these requirements:
- File type: .jpg, .jpeg, .gif, or .png
- Dimensions: 467 x 316, please check for these exact dimensions before uploading
- Max file size: 100KB
Adding campaign tracking
If you'd like to keep track of how your Shoppers page offer is performing, you can add UTM campaign parameters to the landing page URLs you provide for the site. This will allow you to identify and track the performance of your Shoppers page offer(s). However, if you choose not to add your own UTM parameters, you may want to utilize the campaign tracking data that SheerID appends to each offer when it is posted on the site: utm_source=sheerid_shoppers. You can find this data by clicking on the offer link from the Shoppers page, see examples below:
https://www.brand.com/us/student/?utm_source=sheerid_shoppers
or
https://services.sheerid.com/verify/{programId}/student/country=US/?utm_source=sheerid_shoppers
Many CRMs (HubSpot, Salesforce, Zoho, etc.) natively support UTM parameter tracking or have integrations with Google Analytics. If your CRM doesn't support this data directly, it can still be implemented by customizing forms and using scripts to capture UTM data.
Publishing your offer listing
Once alerted, SheerID's staff will review your offer listing and add it to the SheerID for Shoppers page within 24-48 business hours.
Reviewing and adjusting your live offer listing
To see your live offer listing, navigate to the SheerID for Shoppers page and find your brand in the list of brands.
If you need to make changes to your offer listing after it has been published, use the same form to submit requested changes, selecting the option to "Edit an existing offer on Shoppers/Partners." If you have multiple offer listings currently active, please make sure to specify which offer listing requires the adjustments.