Each quarter, we enhance our ADP to help you verify faster, prevent offer abuse more effectively, and deliver a better experience to every eligible customer.
Verification Coverage
Our commitment to wide and instant coverage means you can more easily expand your programs into new audiences and global markets.
US University Graduate Verification
We have expanded our academic verification capabilities to include college graduates in the US. This update allows you to engage consumers across the entire academic lifecycle – transitioning your student verification programs into long-term alumni relationship drivers.
Key Capabilities
- Complete Academic Lifecycle Coverage: Verify consumers continuously from their time as students through graduation and into their professional lives
- Milestone-based Campaigns: Align your offers with high-engagement collegiate moments such as graduation, homecoming, reunions, and playoff games
- Attribute-driven Personalization: Use graduate-specific verification attributes as triggers to deliver relevant, tailored offers that drive brand stickiness
Unified Military Programs Across Countries and Affiliations
We have updated our military verification capabilities to support cross-border program creation. You can now enable a single program to cover military audiences across multiple countries, including the US, UK, and Canada.
What Changes
- Single Program Setup: Reach military members across different countries under one configuration, removing the need to create separate regional programs
- Simplified Management: Coordinate a unified military campaign rather than tracking multiple distinct initiatives
- Streamlined Expansion: Scale your offer internationally without duplicating your administrative setup
This update is live. You can adjust these country settings directly within your program configuration dashboard.
MySheerID Improvements
Managing your programs should be effortless. We're continuously evolving our ADP to simplify your workflow, so you can launch campaigns with less effort and spend more time using our tools to optimize their performance and maximize your ROI.
Benchmark Comparison Reporting
Empower your marketing organization with heightened analytical depth and operational clarity. These strategic enhancements to our reporting suite prioritize macro-level platform analytics, offering a holistic perspective on the vitality of your verification programs.
Unlock critical performance drivers through sophisticated metrics and customizable benchmark thresholds. Marketers now enjoy absolute control over data evaluation, streamlining the process of assessing program efficacy with unprecedented precision.
Key Capabilities and Benefits
- Comparative Benchmark Analytics: Access immediate clarity by measuring your specific eligibility, instant approval, and rejection rates against industry-standard benchmarks
- Refined Seasonal Logic: Leverage advanced seasonality algorithms that provide more dependable and accurate longitudinal data trends
- Granular Data Filtering: Customize your dashboard views with ease – segment benchmark comparisons by targeted consumer audiences, geographic regions, and industry
Center of Excellence
Centralizing expertise. Standardizing best practices. Driving results.
The SheerID Center of Excellence (CoE) is officially live. Designed to optimize how you drive customer acquisition, loyalty, and lifecycle marketing, the CoE centralizes SheerID's top resources, standardizes industry best practices, and gives your team direct access to elite thought leadership.
Key Capabilities and Benefits
- High-impact Expert Guidance: Direct access to technical assessments, strategic marketing consultations, and customized training sessions
- Strategic Audience Targeting: Clear direction on which consumer communities to prioritize for maximum ROI
- Optimized Positioning: Data-backed offer and messaging recommendations that maximize conversion rates
- Proven Playbooks: Step-by-step frameworks to launch, scale, and optimize your verification programs
- Audience Insights: In-depth visibility into consumer behavior and engagement trends
How to Get Started
The Center of Excellence is available now. To access these resources:
- Log in to MySheerID
- Select Center of Excellence from the left-hand menu
Full Language Flexibility Across All Programs
We have officially decoupled language settings from geographic restrictions, giving you total flexibility to localize your programs.
What's New
- Universal Language Access: Every locale (language) is now available for every program across all audiences
- Geo-independent Localizing: You can add any language to your program, regardless of the specific Geo your program is live in. This allows you to better serve multilingual participants without regional constraints
Language vs. Geographic Coverage
While language options are now universal, geographic boundaries have not changed:
- Languages: Available across all programs and all audiences
- Geographies (Geos): Not all Geos are covered across all audiences. Regional availability still depends on your specific audience segment
Verification Story Builder
Understanding the full journey of a transaction shouldn't feel like piecing together a puzzle. That's why we're excited to launch the Verification Story Builder, a unified, intuitive way to track every verification from start to finish.
Instead of digging through scattered logs and raw data, your team can now view a single, chronological narrative for every transaction.
Here is how it helps your team move faster:
- Clear 'What' and 'When': Instantly pinpoint what happened at each step of the verification process and exactly when it occurred
- Built for Cross-functional Teams: Automatically translates complex technical data into an easy-to-read timeline that risk, compliance, product, and support teams can all understand
- One Unified Story: See the complete verification lifecycle in one cohesive view, making audits, troubleshooting, and reporting simpler than ever
Permission Based Access Controls in MySheerID
Our new Customer Service Limited Access role functions similarly to the standard Customer Service role, but it masks the consumer's date of birth within the Search tool records. This allows front-line agents to resolve standard verification tickets without accessing sensitive PII unnecessarily.
Key Benefits
- Targeted Privacy: Restrict visibility of sensitive data points like birthdates to specific agent tiers
- Compliance Alignment: Supports data governance by enforcing "Least Privilege" access control within your daily support operations, aligning with SOC-2 guidelines
Current Customer Service Role Options*
You can now assign one of four distinct roles to your customer service team members depending on their required level of access:
- Customer Service Manager: Ability to view, download, upload, auto-approve documents, purge PII, and reset person limit
- Customer Service Specialist: Ability to view and download consumer documents in Customer Search, reset person limit
- Customer Service: Access to Customer Search tool and full consumer verification history, reset person limit
- Customer Service Limited Access: Access to Customer Search tool and restricted verification data
*Roles listed above in order of most to least access