Each quarter, we enhance our ADP to help you verify faster, prevent offer abuse more effectively, and deliver a better experience to every eligible customer.
Offer Protection
Protecting your exclusive offers is critical to the success of your programs. As fraud schemes continue to evolve, we are dedicated to continuously and proactively strengthening our ADP’s ability to protect your revenue and ensure only truly eligible customers can redeem your offers.
CAPTCHA as Offer Protection
Secure your verification flows without slowing down your users. Our new Passive CAPTCHA stops automated attacks in the background, blocking high-risk traffic.
Key Value:
- Zero-Friction UX: Legitimate users stay in the flow. Sophisticated background analysis replaces intrusive puzzles for nearly all users
- Targeted Fraud Reduction: Block automated and bot-based abuse on your high-volume or high-risk programs
- Operational Efficiency: Helps lower the volume of manual reviews by filtering out bot activity at the source
Implementation
This offer protection feature is off by default for programs, but can be turned on by reaching out to product support for more information.
Limit Reward Codes to Email
We now allow you to limit the reward code to email. This is a great way to improve your offer protections without adding additional verification steps.
Instead of displaying codes on the verification success page, they arrive directly in the consumer's inbox — blocking scripted attacks that harvest codes from the success page, with zero added friction for real consumers. Want this turned on for your program? Email Product Support, and we'll take care of the rest.
Verification Coverage
Our commitment to wide and instant coverage means you can more easily expand your programs into new audiences and global markets. These enhancements enable you to grow your reach without sacrificing speed or user experience.
Worldwide High School Student and K-12 Educator Expansion
We have expanded our coverage for both of these critical audiences internationally through our improved Add School Request process. If the consumer's school is not listed they have the ability to add their school and go through doc review to be verified.
Brands can unlock:
- Unrivaled Global Reach: Expand into new countries with confidence. Consumers can now request to add their specific institution to our database directly within the verification flow
- Zero-Loss Conversions: Eliminate drop-offs caused by missing school listings. If an institution isn't found, users can simply add their school and upload documentation to complete their verification via our expert review process
- Seamless Program Scaling: Effortlessly grow your international footprint with a flexible framework that adapts to local education landscapes in real-time
MySheerID Improvements
Managing your programs should be effortless. We’re continuously evolving our ADP to simplify your workflow, so you can launch campaigns with less effort and spend more time using our tools to optimize their performance and maximize your ROI.
In Person Events
Introducing the new In Person Events feature, which allows programs to automatically approve high volumes of verifications at on-campus brand activations. This reduces friction at the event while capturing verified student data for later re-targeting.
Key Features:
- Reduced friction an increased verification volume at your in-person student events
- Auto-approved verifications based on organization, email domain, and a defined timeframe
- Capture verified student data and gain valuable insights with dedicated reporting
- The feature is currently available for Student audience programs only
In-App Data Retention and Privacy Settings
We’ve launched a new Data Privacy and Retention suite in MySheerID, giving you direct control over your compliance footprint and data security.
This update empowers your team to automate data lifecycle management, ensuring you only keep sensitive information for as long as your specific legal or internal policies require.
Key Capabilities:
- Customizable Windows: Set specific retention limits for Personal Identifiable Information (PII) (up to 730 days) and Document Upload Assets (starting from 7 days)
- Program-Level Precision: Need stricter rules for a specific program? Apply unique retention policies at the program level to override account-wide defaults
- Automated Alerts: Designate team members to receive instant email notifications whenever a policy is modified, ensuring internal alignment
- Full Auditability: Access a dedicated Change Log to track historical adjustments to your privacy settings
Good to know:
- Access: Found under the Data Privacy and Retention section of your user menu (requires account owner role and person data permissions)
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Application: New settings apply to data collected moving forward. Data captured prior to a change will remain subject to the previous retention period
Enhanced Organization Management
Our redesigned Organizational Search functionality has made a real difference with performance in the verification process. Here's what we're seeing:
The Results Speak for Themselves
- 3% boost in accurate verifications – Better data quality means smoother operations for you
- 3% faster submissions – Consumers are breezing through with less friction
- 11% fewer do-overs – People are finding their schools on the first try
- 6% shorter searches – They're getting results faster than ever
- Way fewer manual school requests – Our smart search is doing the heavy lifting
What This Means
We're constantly working to make verification easier, faster, and more accurate for everyone. This upgrade shows what happens when we listen to user needs and act on them – consumers get a smoother experience, and you get cleaner data and quicker turnarounds.
Expanded Program and Bundle Reporting
The insights and performance you can see with our reporting features in MySheerID have gotten a major upgrade. Our enhanced reports are designed to give you complete visibility into how your verification programs are performing, so you can make confident, data-driven decisions and understand the overall impact and health of your programs. Some highlights include:
Program Performance Dashboard – Our new default landing page in MySheerID reporting. This dashboard delivers a comprehensive, at a glance view of your program's overall health and effectiveness, including verification volume, conversion trends, and key performance indicators.
Bundle Tracking Dashboard – You can now view bundle utilization broken down by individual community segments, giving you granular insight into how each audience is engaging with your offers.